Each year, Indy Car has a racing series throughout the US and Canada. As part of the fan experience, they have created a huge experiential area called "Fan Village". This area is where the fans get to interact with the drivers, brands and sponsors of the Indy Car Series. Some of them include IZOD, The National Guard, Honda and Verizon. To appeal to children and the ‘kids at heart’, there are many driving simulators and racing games that further promote racing.
In order to brand the logos in Fan Village, IZOD used a variety of tents, truss systems and barricades with graphic that cover or decorate the functional metal stanchions. To provide additional height and break up the monotony of tent after tent, they decided to use a flag stand that reached almost 20' tall and they used them all around Fan Village. These extra tall flag stands, allowed IZOD to get their name high above the crowd and further brand this experiential marketing event.
To see more images from Fan Village at various Indy Car races, please view the photo albums here: http://www.facebook.com/ExpandUS
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